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Foto Friday: Signs of the times

July 1, 2011

I love walking down the street and catching a glimpse of the past that someone long ago used to see every day.  It’s quite the time machine.

Why, just the other evening I was bustling along 13th Street in Philadelphia, on my way to meet an old friend for dinner when I spied a historical leftover.

I pictured mothers taking their little darlings for their first haircuts, young daughters making appointments to have their hair dressed for some fancy occasion…

Then I noticed the signs on either side, painted over, but still legible.

Binder's Ladies' and Children's Hair Cutting, Dressing, and Shampooing

Hair Cutting and Singeing

“Hair Cutting and Singeing”?  Suddenly I could imagine the scent of burning hair.  Ugh.

But what was this?  A clue!  “Binder”

In the 1890-91 Boyd’s Blue Book for Philadelphia, one may discover (on page 677 and thank heavens for Google books!) the following ad.

My confidence was restored when I read Fine French Hair Goods of all Kinds of the First Quality in Stock or Made to Order.  I wonder what kinds of hair goods were made to order…… Could a gal match some ribboned fancy to her dress?

Ah, how a stroll down a side street can teach you something new about a place.  How a painted-over sign can spark the imagination….

Oh, and if you are wondering about Mr. Binder’s famous product “Phytalia” (also available across the street at Wanamaker’s!), it “positively cures dandruff and strengthens the hair.”  Click the 1889 ad in Lippincott’s monthly magazine (Vol. 43) to see a bottle of the stuff.  I think it was a big seller for Mr. Binder.

Click the advertisement to see a bottle of Mr. Binder's phytalia product at "Hair Raising Tales" website

City Paper confirms Mr. Binder’s successful career with a little research of their own on the history of 13th Street:

The Binder Building (29-41 S. 13th St.) –Home of the Binder Company hairdressers and makers of wigs, toupees and soaps. According to the Philadelphia Register of Historic Places, Richard Binder, who commissioned the building in 1887, was one of the most successful hairdressers in 19th- and early 20th-century Philadelphia. Before the 1860s most hairdressing was done in the home. Binder was one of only 100 hairdressers in Philadelphia, most of whom did not have stores. Now the spot hosts the Carmel Deli, but the Binder sign is still visible.

Bill’s query about a map (now below) showing this location (35 S. 13th Street) re-sparked my curiosity and I discovered a photo and some new info about our subject, Mr. Binder.

Turns out he was a Civil War hero who earned the Medal of Honor!  First I came across the Roster of the Medal of Honor Legion, a military and naval order of the United States of America, from April 23, 1890, date of organization, to March 1, 1898, inclusive (Cornell Library).  It lists Binder, Richard, Sgt. U. S. Marine Corps, U. S. S. Ticonderoga 35 S. 13th St., Philadelphia, Pa as a first class member and Binder, Richard C. R., son of Richard Binder, 35 S. 13th St., Phila., Penna. is listed as a second class member. So Mr. Binder had his shop there and his family lived there as well.

The U.S. Naval Historical Center offers up a photo as well as this description of Sgt. Binder’s war service on the U.S.S. Ticonderoga. (Click the ship link for great images of the ship.)

Richard Binder, variously described as having been born in Philadelphia, Pennsylvania, in 1840 and in Germany on 26 July 1841, served in the U.S. Marine Corps during the Civil War. In 1864-65, he was assigned to the sloop of war USS Ticonderoga. He participated in the two assaults on Fort Fisher, North Carolina, on 24-25 December 1864 and 13-15 January 1865 and was awarded the Medal of Honor for his performance at those times.

Photo: U.S. Naval Historical Center

The official Navy publication “Medal of Honor 1861-1949 — The Navy” contains the following entry on page 15:

“BINDER, RICHARD, Sergeant, USMC. Born 1840, Philadelphia, Pa. Accredited to Pennsylvania.”

“On board the U.S.S. Ticonderoga during the attacks on Fort Fisher, 24 and 25 December 1864; and 13 to 15 January 1865. Despite heavy return fire by the enemy and the explosion of the 100-pounder Parrott rifle which killed 8 men and wounded 12 more, Sergeant BINDER, as Captain of a gun, performed his duties with skill and courage during the first 2 days of battle. As his ship again took position on the 13th, he remained steadfast as the Ticonderoga maintained a well-placed fire upon the batteries on shore, and thereafter, as she materially lessened the power of guns on the mound which had been turned upon our assaulting columns. During this action the flag was planted on one of the strongest fortifications possessed by the rebels.”

Mr. Binder died in 1912, at the age of 71 (or thereabouts), and is buried in West Laurel Hill Cemetery.

Photo: Home of Heroes website (click image)

Wow. Who knew I’d come across a national war hero just having a ramble after work?

5 Comments leave one →
  1. bill brookover permalink
    July 8, 2011 9:14 pm

    great research! can you map it for us?

    • Sabra Smith permalink*
      July 8, 2011 9:45 pm

      Your wish is my command. Map added. Look above Old Nelson (seen on the first floor) when you get to 35 South 13th Street and there you’ll find the vestiges of Mr. Binder’s once-thriving salon and health business. And if I have the opportunity to find vintage images of Mr. Binder’s business, I shall certainly add them!

  2. August 30, 2011 3:09 pm

    Thanks for doing the research! I always wondered about Binder’s. One thing; the Boyd’s Blue Book isn’t 1836, it’s 1890-91, Google books marked it wrong. The 1890 date makes more sense, since 13th St wasn’t built up in 1836. Again, thanks!

    • Sabra Smith permalink*
      August 30, 2011 3:15 pm

      Thanks for the correction, Bob. I’ll make the change pronto. Something didn’t add up about those dates. I appreciate your info.

  3. Franklin Greener permalink
    May 5, 2015 11:48 am

    Thank you so much for Mr Binders history. Being a teacher of hairdressing and teaching the history of hairdressing in my course, I was thrilled to find this building the other day while shopping at Macy’s. Mr Binder was truly a pioneer in his field at the time.
    Franklin Greener

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